Jake Siddall
+6421 665 384
jrsiddall@xtra.co.nz
I’m Jake Siddall, a Creative Director and Brand Marketing Manager with a passion for shaping brands that don’t just exist, but thrive. With over 20 years of experience in advertising, marketing, and content creation, I bring a rare fusion of creative storytelling and strategic brand leadership.
Over the past year, I’ve taken a deep dive into the client side, looking under the hood to truly understand the challenges and opportunities of brand marketing from within. The shift has given me a richer perspective on how creative and marketing intersect, and reinforced my belief that strong storytelling, bold ideas, and strategic execution are at the heart of building successful brands.
Throughout my journey, I’ve led creative teams, developed brand strategies, and executed multi-channel campaigns for some of New Zealand’s most recognisable brands, including Spark, Westpac, BNZ, and Goodman Fielder. I also played a key role in establishing Petdirect as one of NZ’s top five startups, leading its first brand campaign and bringing its vision to life.
My expertise spans creative direction, brand strategy, and integrated marketing, with a strong focus on digital, social, and experiential storytelling. I thrive in fast-paced environments where big ideas meet execution, balancing hands-on creative leadership with data-driven decision-making.
My focus is always on crafting impactful brand narratives that engage, inspire, and deliver measurable success. If you’re looking for a creative leader who understands the intersection of brand strategy and execution, let’s connect.
Petdirect
Started 2024
Brand Marketing Manager
Bastion Shine
2023-2024
Contract Integrated Creative Director
True
Started 2022
Associate Creative Director
Special Auckland
2021 - 2022
Contract Associate Creative Director
YoungShand
2020-2021
Creative Group Head
Colenso BBDO
2015-2020
Creative Group Head
RappTribal
2012-2015
Senior Creative
Publicis Mojo
Creative
2008-2012
And here’s what I get up to when I’m not at work, usually in the mountains or in the country with a camera in hand.
